Trade is not confined to physical marketplaces anymore. With the advent of the internet, sellers have utilized various e-commerce websites to reach wider audiences, even those outside of their immediate communities. The COVID-19 pandemic has further accelerated the growth of online selling platforms, as various lockdowns and restrictions across the globe have caused shoppers to instead turn toward digital solutions. Several studies suggest that this shift in consumer behavior is here to stay, which means that e-commerce companies are scrambling to provide even better services to their global customers, and even provide multilingual e-commerce support.

The list of regions that rely on e-commerce platforms is extensive. China still holds the biggest market share, thanks to Jack Ma’s Alibaba, which generates an annual revenue double than that of the US. This is followed by the UK, Japan, Germany, Korea, Russia, and Canada.  

The benefits of multilingual e-commerce support

  • The variety of countries and cultures that heavily rely on digital shopping shows that the need for multilingual e-commerce options and support is growing at an exponential rate. 
  • A business website or e-commerce listing is the first point of contact between potential customers and the company. 
  • A website’s content is not only comprehensive and easy to navigate, but also provides options to cater to users from other regions.

There are many benefits to having a website with multi-language options. 

  • Only 25% of internet users are native English speakers, providing multilingual options will allow a business access to market demographics previously out of reach. 
  • Additional language options will also improve conversion rates, as more users will be able to interact with the website or product listings. 
  • Multilingual e-commerce will allow for search engine optimization across various languages.

5 steps to create a multilingual e-commerce website

  1. Choose a platform
    Businesses can choose from several platforms for their online stores. These can be placed into three different categories.
  • The first category is for platforms that provide solutions solely for e-commerce, such as Shopify and Amazon. The focus is on creating product listings to reach potential customers. However, other functions are limited.
  • The second category is for platforms that also focus on selling, but are customizable. These are primarily website builders that also have a selling function, such as Wix and Squarespace.
  • The third is for websites that are focused on content management but can also be adapted to suit e-commerce, albeit with additional tweaking. Some examples are Joomla!, Drupal, and WordPress.
  1. Navigate through the system

After choosing a platform, the next step is to create a multilingual e-commerce account or website. Some basic setup is necessary. If the platform is focused on e-commerce solutions, then what is left to be done is to create an account and to learn how to optimize listings specifically for the website. If other platforms are chosen, however, then a business needs to register a domain name and develop the pages to be able to post product listings.

  1. Select the right plugins and proper configurations

There are various e-commerce plugins to help businesses cater to their customers. Some examples are plugins that implement systems for payment processing, shipping, and taxation. However, bear in mind that to cater to users from various regions, it is recommended to install plugins that are translation-ready. What this means is that the code is written to support languages other than English. This will be the foundation for a multilingual e-commerce website.

  1. Add the products

After the basic settings have been configured, the product listings must then be added to the website. When using an e-commerce platform like Amazon, it is good to note that translations for keywords may be placed in the Backend Search Terms. This will help direct users to the product listings.

Regardless of the platform, online sellers must pay attention to the shipping details provided in the listings. All products must be ready for international shipment. Potential customers may exit the page if they see that no details regarding international shipments are provided. 

  1. Install translation plugins to translate the content

Catering to customers from various regions is never a simple process. Translation plugins must be installed so that all content will be accessible to as many users as possible. Aside from this, there are also various multilingual plugins to help translate content from the front end. An example of this is the TranslatePress plugin, which automatically provides translations while the content is created.

Content creators must also study multilingual search engine optimization. Most platforms provide an SEO pack that can be downloaded so that sellers can create content that is optimized for international search engines. 

The benefits of outsourcing e-commerce support

Digital selling has greatly evolved, and it now doesn’t merely entail posting product details on any website. As a business caters to more potential customers, the need for customer support also grows. This becomes especially difficult when customers come from different countries, as this means that the types of customer concerns that need to be handled also greatly vary.

What is more challenging is that the customer support that needs to be provided must also be multilingual. To be able to cater to more potential customers, it is recommended that businesses seek help from experts in the field.


Outsourcing e-commerce solutions is the most cost-effective way of scaling a business. It helps save time and money as offshore teams provide round-the-clock services for less cost. Outsourcing also provides better solutions for storage and fulfillment concerns, allowing businesses to focus instead on other critical functions. Furthermore, third-party providers also provide technology, infrastructure, and manpower to adapt to the needs of any enterprise.


There is now no more need to learn of the various ways to cater to an international market. Let industry experts take care of the backend and create listings ready for multilingual e-commerce. This allows sellers to instead focus on other aspects of the business, such as marketing and product development.


The SuperStaff solution


SuperStaff offers a wide range of e-commerce operations and services to help a business cater to any demographic. Our developers are ready to create fully functional websites that are accessible in all regions. We also offer content creation, accounting, digital marketing, search engine optimization, search engine marketing, and social media management.


The future is truly digital. Due to the pandemic, there has been a drastic change in consumer behavior, and the shift to digital retail is here to stay. Let us help you cater to the international market, and watch as your business opens up to a broader range of possibilities.


Book a free consultation today!

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