Like many business operations, many e-commerce companies are adopting outsourcing solutions as one of several steps to mitigate losses and recover from the impact of COVID-19. Unlike other industries, e commerce is one of the few businesses that revolve around a digital environment. Thus, it is easier to adjust and re-align with outsourcing solutions that generally offer its services through digital technology.
Health security and cost-efficiency are the two primary reasons that make e-commerce and outsourcing a viable partnership. However, what truly makes outsourcing appealing is its ability to stretch its operations round the clock–a quality that e-commerce highly values considering the nature of its business.
Below is a breakdown of why e-commerce and offshoring work together:
The effects of the global pandemic have hardly disappeared. The majority of potential consumers are inclined to spend more time on digital platforms for social, educational, and basic necessities rather than risk infection through outside contact. Therefore, buying preferences are likely to rely heavily on the internet.
This lifestyle change allows e-commerce to build a stronger online presence and strengthen digital communications with its consumers. It not only creates a better bottom line, but also establishes an improved customer service experience.
Here are some of the best practices that e-commerce businesses can go over with their outsourcing partners to boost online presence.
A website is an integral part of your business. It is your brand’s digital representation. Thus, how you maintain your website is a reflection of how you do business.
Website maintenance is key in ensuring success. Keep your website consistently updated, making sure to highlight available products while taking down posts on unavailable items. Proper content management eliminates confusion on what customers’ can or cannot purchase.
Also, take into account the visual content regarding products. Professional product photos and webpages increase the chances of appealing to customers and, in turn, the likelihood they purchase from you.
According to Statista’s data report, the forecast for mobile users worldwide will hit a mark of 3.80 billion in the year 2021, from the current numbers of 3.50 billion. This estimate is seen to double in the year 2023 at around 7.33 billion users.
Making your website mobile-friendly should allow your e-commerce business an extended reach to an ever growing market. In another report by the same data research company, they cite that mobile accounts for approximately half of web traffic worldwide, and during the 2nd quarter of 2020 alone, mobile devices have generated 51.53 percent of global website traffic. This translates to the fact that customers spend more time at home, and chances are they’re definitely browsing the internet through their smartphones.
So, If you already have an existing website, you can consult with your outsourcing team if it is mobile-ready. Or, if you want to check it yourself, Google allows you to access their tool to make sure your website checks out as mobile-friendly..
Customer satisfaction is a significant factor in continuous operations. The more you give a positive experience to your customers, the more chances of consumer growth and a loyal following. Therefore, transparency and trust go hand-in-hand to promote your brand, the quality of service, and products to potential consumers.
On your website, always position your return policy, shipping policy, and other vital information such as data policy in places where consumers can easily see them. Supplementing visual eye candy with a straightforward process reduces any hesitation customers may feel when they know what they are getting into.
Additionally, having other digital channels (company/personal email or various social media platforms) available to customers raises the quality of customer experience. Allowing them accessible communication paired with a quick and helpful response from your customer service team increases the probability of a repeat customer.
The global pandemic has created an air of fear and uncertainty. Your business should represent empathy and not that of exploitation. Work with your outsourcing partner to send the message of your brand working on solutions to unnecessary spending during this time.
Examine your existing digital marketing campaigns. Halt any underperforming campaign and reassign resources to marketing efforts with a high return of investments. Subsequently, pause on promoting products that may give off an insensitive or exploitive vibe during these times.
There are other approaches that can be incorporated to how you can adjust your business strategy to fit the pandemic environment. However, the three mentioned are the ones that are workable with your outsourcing partner. Consequently, having a competent outsourcing partner can help you come up with an out-of-the-box solution to improve revenue and secure healthy stock turnovers.
If you’re looking for the right kind of outsourcing solutions for your e-commerce business, look no further. SuperStaff outsourcing solutions is the partner you should be tapping into.
SuperStaff provides scalable solutions with its reliable manpower and cost-efficient services. Therefore, allowing you to focus on your core competencies while gaining a streamlined operation at the same time. These may be uncertain times, but SuperStaff continues to rise to the challenge and serve its clients the best way possible. Reach out to SuperStaff.com for a free consultation. Learn how to strategize your business to a better position during these “New Normal.”
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