So, now you’ve decided to dip your toes into the vast ocean of online sales by establishing an eCommerce business. While it may initially seem like a walk in the park, profits can be harder to come by than you think. Thankfully, because of the offshore workforce, your business can accomplish tasks you never thought possible. In this article, we take a look at how outsourcing your eCommerce support can boost both your top and bottom lines.
Designing, programming, optimizing, and maintaining an interactive eCommerce site yourself is a surefire way to not only divert resources away from your core competencies, but it could also cost you the opportunity to maximize sales revenue. Here’s a look at the different reasons why:
1. Poor Website Navigation
Clients should be able to quickly find the things they want on your website. If not, they won’t bother spending too much time on it and will proceed to a competitor. It is of the utmost importance that you continually optimize functionality in order to enhance the user experience.
2. Unreliable Checkout Feature
This is undeniably the most frustrating part of online shopping. If your clients spend time navigating your site, filling their shopping cart, and then technical glitches prevent a purchase, you’ve lost that prospective buyer for life.
3. Flaws in Data Security
In an eCommerce business, you not only sell products but also oversee your customers’ data. If you can’t assure clients that their data is safe, you could lose their trust. Lack of confidence in your interface will result in your clients leaving your business for good.
4. No Cross-Sell and Up-Sell Initiatives
Every time you make a sale, you have a chance to cross-sell and up-sell that same customer. The hardest part of creating a consumer is establishing credibility, and once they’ve made their first buy, you need to maximize every visit to your website. There are a number of ways to implement this from both a design and programming perspective, but interactive marketing should be front and center.
5. Fulfillment and Logistics Delays
Although delayed satisfaction is inherent in eCommerce to an extent, make no mistake, impulse purchasing is a massive part of the bottom line. If your fulfillment and logistic operations breach the acceptable margin of delayed satisfaction and veer into an unacceptable territory, you will eventually lose the impulse purchasing crowd, and that is not a profitable place to be.
6. Lackluster Digital Marketing
The eCommerce market is extremely competitive. And due to this market saturation, there are literally countless eCommerce sites competing for every piece of digital ad space online. And if potential buyers don’t find you online, you don’t stand a chance.
READ THIS RELATED ARTICLE:What is the Implication of COVID-19 on the eCommerce Industry?
Despite any number of circumstances, you can still reach your goal of boosting eCommerce sales through skilled professionals. While you can solve these problems on your own, leveraging offshore economics to enlist the help of tenured specialists at a third of the cost is an attractive solution.
Here are some of the areas you can outsource, which will translate into increased sales:
1. Graphic Design
Many designers around the globe possess skills that are appealing to Western consumers. With the improvement of educational standards and the Internet, you can find a pool of workers who can create a world-class eCommerce website for you.
2. Development & Programming
You can outsource to service providers who will manage your digital properties in order to streamline both aesthetics and functionality. Other common tasks include managing the payment gateway, launching new product pages, implementing analytic tools, and much more.
3. CMS Maintenance
Content management is required to keep a site up and running. It includes web material, including HTML documents, images, and other media on your site. With someone constantly monitoring these elements on your page, you can be assured that your website is functioning smoothly and not off-putting to customers.
However, it also needs maintenance and upkeep so that the website remains functional. To that end, a remote content manager will help you with maintenance, spot-checking, and optimization.
4. Network and Server Monitoring
Customers want everything to function properly when navigating the site. But being able to deliver a seamless experience requires immense technical know-how. The good news is that you can outsource this to IT professionals.
Offshoring prevents disruptions that can hurt your sales processes, such as:
5. Product Data Entry & SKU building
Data entry specialists can help transfer product information from the manufacturer’s website and catalog onto your site, writing product descriptions, features, specifics, the pricing of the item, etc.
6. Data Cleansing
Virtual workers can also help keep the data on your site organized and clear. They can aid in removing products you no longer have, updating pricing, photos, et cetera.
7. Catalog Management
Managing the store’s catalog is extremely important. A catalog that is not properly aligned with your actual inventory will destroy the user experience. However, it can be time-consuming, which takes away from marketing, affiliates, and other bottom-line boosting activities. In all reality, this is one of the easiest and cheapest things that you can and should be outsourcing.
8. Returns Management
At times, customers will return or exchange products they’ve ordered from you if what they’ve received is not up to par with their expectations. Getting a service provider who is knowledgeable in returns management will minimize the chance of losing clients over this inevitable eCommerce business challenge.
9. Cross-Selling and Up-Selling
As the old adage goes, it is more costly to acquire new customers than to retain old ones. A virtual professional can help determine buyer personas, create customer journeys, and develop enticing up-sell offers that clients can’t resist. This is a potentially expensive role, so leveraging offshoring in order to reduce salary costs might be an especially good idea here.
10. Live Chat Support
At times, prospective buyers will have problems finding what they are looking for. As a result, they will eventually leave your site. In order to maximize your ad dollars, avoid losing your site’s visitors by digitally assisting them via Live Chat Support. By leveraging remote customer service specialists, you can increase your conversion ratios by engaging prospective buyers when they are most likely to buy.
While just about anyone is capable of creating and maintaining an online eCommerce site, doing it profitably requires the rare combination of dedication and expertise. Through outsourcing, you can boost eCommerce sales dramatically by freeing yourself up to focus on your core competencies, while delegating the technical legwork to specialists.
If you need guidance on digital marketing for your eCommerce business, SuperStaff is the name to call! We provide virtual services that will ensure that your business will be competitive. Contact us for a free consultation.
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