In today’s technologically enhanced business atmosphere, every business must have a digital presence. Regardless of your size or what field your brand is operating in, having a well-performing website is a bare minimum requirement for those who want to establish themselves in any industry these days. 

A well-designed website enables you to be quickly contacted by potential customers; it also paves the way for pleasant customer experience and gives your company a unique online identity. However, you should keep in mind that creating a website isn’t merely a one and done thing. Over the course of running your business, your website will need to go through regular updates along with routine maintenance checks to ensure its effectiveness as an all-in-one lead generation tool. 

What Happens When Your Site Isn’t Optimized?

Customers nowadays aren’t just looking for excellent products or services; they also value experience. If your leads have a positive experience when browsing your page, there’s an increased chance that they’ll reach out to you.

But if your site does the opposite and makes their journey more complicated, they’ll likely bounce and look for solutions elsewhere. Simply put, unoptimized websites will miss out on a ton of conversion opportunities.

Let the Experts Handle It

Boosting your page’s performance won’t only pave the way for a frictionless transaction, it will also allow you to establish yourself as a reliable figure in your industry. As a business owner, you may want to be in full control of everything. But if page optimization isn’t what your business specializes in, you should look for solutions outside of your company and consider web development outsourcing services

READ THIS RELATED ARTICLE: Outsourcing Red Flags: How to Spot a Bad Business Partner

Signs Your Website Needs a Revamp

Letting the experts take charge will allow you to make the most out of your website and scale your operations with ease. Here are some signs that your website needs a revamp (and professional help).

  • Not Using https

Cybersecurity has been a very sensitive topic in recent years. With data breaches coming in left and right, businesses must adopt better security practices to protect their customers and maintain their reputations. To help webmasters, Google has been encouraging sites to switch over to secure sockets layer (SSL) encryption

SSL makes sure that the connection between you and a website stays private. If your visitors see a notice that their “connection isn’t secure,” they might be hesitant to click through to your site. You should also keep in mind that falling victim to a data breach can destabilize your business, and trends suggest that penalties for violations are only going to get worse.

  • Your website is still using Flash and other outdated design elements

If your website is using Flash, people may either have a hard time viewing, or they won’t see your website animations at all. Your visitors will need to install Flash Player to view the animations of your page. Sadly, most people don’t bother getting Flash Player nowadays, and Google Chrome announced that they’d stop supporting it by the end of 2020.

Using Flash and other outdated design elements will also affect your site’s performance. Flash isn’t ideal for mobile use since it drains a lot of battery and memory. It’s also notorious for its slow load time on internet browsers. If you want to add cool animations to your website, ditch Flash and opt for HTML5−it’s a much better solution.  

When it comes to the aesthetic components of your page, using outdated design elements such as Flash will only make your site less appealing. Additionally, if you’re planning to give your website a makeover, always remember that your visitors will appreciate clarity and conciseness. Simplifying your design will remove barriers that may serve as a distraction when browsing.

  • Loading Time is Slow

Your website’s loading time can significantly affect your bottom line. Now that we live in a fast-paced digital world, about half of your website’s visitors expect your page to load in two seconds or less

Page loading time is arguably the most crucial factor when it comes to a website’s design. Since your visitors want information instantly, making them wait for more than a few seconds can cause frustration and eventually drive them to look elsewhere.

Compressing your files, using a more straightforward layout, and regularly conducting speed tests can help you optimize your page speed and improve your website’s performance.

  • Web design does not match the branding 

Your website will need to adapt to the continuous evolution of your business. If you’ve recently gone through significant changes with your company’s branding, you’ll need to make sure that the design of your page reflects that. Something as simple as using the same color combinations will help you establish your identity and can make all the difference when it comes to strengthening brand awareness and recall.

  • UX Metrics are taking a dip 

It may not be easy to accept, but numbers don’t lie. If you want to know which specific areas of your site are in dire need of improvement, using analytics tools and taking note of your user experience (UX) metrics can help you make data-backed adjustments. 

Analyzing your page views and bounce rates can also help other areas of your business. Especially if your company has a content marketing or an SEO department, knowing which kind of blogs resonate best with your visitors can aid you in the development of your marketing campaigns. 

READ THIS RELATED ARTICLE: 7 Web UX Blunders That Are Hurting Your Small Business

Give Your Site a Makeover

If your site is showing any of the signs mentioned above, you should consider a revamp as soon as possible. After which, conducting regular maintenance checks will help you continue to drive your business forward.

Are you looking for a partner to give your site a makeover? Look no further! Contact us today to learn more about our web development outsourcing services.

Ensure your business success with the right outsourcing solutions
SuperStaff provides outsourcing solutions that are tailor-fit to your business needs.
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