When people are introduced to a new digital property and they can’t figure out how to use it because of bad design or structure, chances are they’ll exit without hesitation. User experience (UX) is ultimately defined by how the end-user feels when interacting with a system like a website, mobile app, or software.
User experience is one of the many contributing factors that keeps users loyal to a brand. In fact, intentional and strategic user experience design has the potential to increase conversion rates by up to 400%.
Aligning your business goals to your users’ needs helps establish a digital experience that delights customers and adds significant value to your product offering. Whether you work with a web development outsourcing service or house your own web dev team, below are some web UX mistakes you’ll want to avoid at all costs.
Your call to action (CTA) buttons drive users to subscribe to your email list, attend your events, or purchase a product or service. The more clicks your CTAs get, the better your website performs. But no matter how excellent your copy may be, people won’t click it if they can’t find it or it’s not obvious enough.
There’s a thin line between a helpful and an annoying CTA. A good CTA should be easy to spot and compelling (yet simple) enough to compel visitors to take action. Make sure that your CTA button is distinguishable from the page background and looks clickable. Use concise and actionable language that speaks to your audience.
As for the placement, it is a best practice to have a CTA button prominently displayed above the fold and another CTA Button at the bottom portion of the page. However, your ideal CTA placements will ultimately depend on how your audience behaves, so don’t be afraid to test and improve.
Your menu serves as a guide to help visitors find useful information efficiently. Now that people are used to getting information instantly with clicks, anything that’s too time-consuming for them may drive them to leave your site.
A study found that first impressions are 94% design-related when visiting a website, with respondents noting that some sites were “too complex, busy, and lacking in navigation aids.” Make sure that your navigation isn’t too distracting or hard to find. For instance, navigation menus that take up a lot of space tend to block the content as users scroll through the site.
You’ll want to prioritize function and usability over aesthetics to help your visitors navigate through your site seamlessly. Make sure your menu labels are descriptive and easy to understand. Additionally, having your menu bar on your website header is the best practice. You can also consider a sticky menu or a fixed navigation bar that stays in place and does not disappear when the user scrolls up or down the site.
Statistics show that 64% of visitors want to see the company’s contact details on the homepage. In line with this, 44% of visitors said they would abandon a website if there are no contact details provided.
Make sure to include a “Contact Us” page where visitors can find all your company’s contact details. This should be one click away, or you can opt to display the info at the footer of the page. If you want, you can use a contact form as an alternative communication channel, but you should still display contact information because without that you might look like you’ve got something to hide.
A hard-to-spot search bar is a web design sin that can cost your business potential customers. When certain visitors visit a site to come looking for a particular product or content, they will generally use the search bar to find it quickly instead of browsing around your site. If there’s no way to search on your website or if it has an ineffective search feature, they might leave your site and look elsewhere.
Include an efficient search box on your website to accommodate your task-focused visitors. You can easily incorporate a Google search widget as your site’s search feature.
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Your website’s content plays a crucial role in your marketing. It introduces your brand and the products/services you offer. A homepage that displays too many blocks of text will make it hard for visitors to process the information as they jump from one block of text to another. About 38% of visitors will abandon a website if the content or layout is unappealing.
Additionally, poor use of whitespace can be an eyesore for visitors. Here are some tips when writing website content:
Many mobile apps and websites currently use thin, light fonts for an elegant and clean design. Despite the aesthetic benefits, thin, light typefaces can cause usability and readability issues. Research shows that small font sizes and low-contrast are the top complaints when reading online.
The text on your website should be clear and legible. Consider your audience and where they’re viewing your site. Some light typefaces can be challenging to read on a screen with a retina display. Prioritise legibility over design. It doesn’t matter how beautiful the font is if visitors can’t read it.
A responsive web design adapts to all device screen sizes and resolutions, meaning it will adjust seamlessly regardless of how users access your site—on mobile, tablet, or desktop. Chances are, visitors will hit the back button if the site doesn’t render well on their device. Since mobile users account for over 50% of all traffic, this is definitely worth addressing.
You should consider designing the mobile website first then work your way through the desktop version for a responsive web design approach. The reason being is it’s easier to scale up the mobile site than it is to scale down the desktop design. More importantly, now with Google’s mobile-first indexing, the mobile version of your website is a priority for SEO success.
Good UX is geared towards user satisfaction by providing them with a frictionless website experience where everything is easy to navigate and use. As people perform more of their daily tasks and business interactions online, it’s never been more important to provide them with a smooth digital experience.
A user-centric approach in UX design can help satisfy your visitors and better promote your business. Are you thinking about giving your website a fresh makeover? Reach out to SuperStaff for your web development and software development outsourcing needs. Our dynamic team of developers would be more than happy to show you how we can help.
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