COVID-19 has thrown the world into a spiral and has had a devastating impact on the global economy as countries on every continent are forced into lockdowns. With that said, there are two industries, namely healthcare and eCommerce, which have actually seen the opposite result. While your eCommerce website itself may not have been completely spared from this pandemic, there are still ways to cope, fortify, and even thrive in the COVID-19 era. Here are some things to watch out for, as well as tips on how you can mitigate the blow to your brand in these times of uncertainty.
Just like in any state of calamity, you have to prepare for the worst.
Retailers and eCommerce services are headed for a confusing year. Since people will be staying at home, it is expected that they will be buying more online. However, a sizable majority of companies expect their eCommerce sales to decline.
Lockdowns declared by governments all over the world will have an effect on the delivery of products. The closure of factories and travel bans affect eCommerce operations’ delivery cycle. Furthermore, the availability of manpower and the shortage of items can hamper a company’s commitment to their timetable.
Shortages in brick and mortar shops, as well as the convenience of staying at home, have driven the public to go to e-Business sites for health products. Moreover, these increases have been recorded to be above 100%. Items include masks (590%), disinfectant sales (178%) hand sanitizers (420%), hand soaps (33%), toilet paper (26%), and vitamins (78%).
There are ways to get sustainable traffic to your website even during low times. Here are tips to handle inactivity on your eCommerce platform during the coronavirus period:
The truth is, COVID-19 hasn’t only changed the game, but it has dramatically sped up the curve for many changes that were coming to eCommerce eventually anyways.
As an outsourcing solutions firm with a decade of offshore and onshore experience, we have guided our clients through a number of international crisis. And the one thing that always rings true is that an emergency is simply an opportunity to adapt. From flexible working arrangements to strategic leveraging of offshore economics, those who can angle themselves into position will emerge from this stronger than ever.
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