When Ceferino “Rino” Bonilla clocks out of his shift as a Spanish Bilingual Healthcare Representative at SuperStaff, he doesn’t just call it a day—he hits “play.”
That’s because after hours, Rino becomes the heartbeat behind Smooth Radio Philippines, a 24/7 digital radio station that’s part throwback, part wellness hub, and all heart.
It’s not just about the music (though the mix of ’70s soul, ’80s slow-rock, and modern-day OPM is chef’s kiss). It’s about the space he’s building—a soulful, inclusive, and comforting corner of the digital world. One where every track and trivia segment feels like a warm check-in, not just background noise.
And that’s exactly how he designed it.
The Soundtrack of Connection
“I’ve always believed music does more than entertain,” Rino says. “It connects. It heals. It helps people feel seen.”
That belief goes all the way back to his FM radio days—vinyl crates, hand-cued intros, and all. From managing major stations like Love Radio and ABS-CBN’s DWRR to leading a nationwide network, Rino’s career in broadcasting runs deep. But Smooth Radio? That’s personal.
Started in 2016, it began as a soft launch with a handful of live streams. Now it reaches thousands of listeners across the Philippines and beyond. And unlike big networks, Smooth Radio doesn’t aim for loud. It aims for real.
“We’re building something quieter, more intentional,” Rino explains. “It’s not just radio—it’s company during long nights, it’s good vibes after a bad day, it’s that one familiar song that takes you home.”
Programming With a Pulse
What sets Smooth Radio PH apart isn’t just the music. It’s the in-between.
- Wellness and financial tips voiced like a friend giving gentle advice.
- Trivia and curiosity clips that make you smile and think.
- Rotating themes and segments that feel fresh but never frantic.
Listeners love the format because it flows—no harsh breaks, no ads shouting over your mood. Just a smooth ride from one track to the next.
Here’s what a few of them had to say:
“I tune in while working nights from overseas—it’s the only thing that makes me feel close to home.” – Karla, UAE
“The trivia helped me start a conversation with my teenage son. We now listen together on weekends.” – Miguel, Quezon City
“Thank you for playing Bread after my mom passed. That song was her favorite. I cried, but it helped.” – Anonymous, Facebook DM
That kind of feedback? It’s why Rino keeps going. “If just one person feels comforted, I know we’re doing something right.”
When BPO Skills Meet Broadcast Dreams
By day, Rino is calm, efficient, and compassionate—helping patients navigate their healthcare needs in both English and Spanish. That sense of empathy carries straight into the station.
“Working at SuperStaff taught me to listen actively, respond with care, and keep things clear,” he says. “It’s the same energy I bring to the station.”
He even borrowed SuperStaff’s quality control mindset to run Smooth Radio more like a pro operation:
- A rotating editorial calendar.
- Voice-over segments reviewed for clarity and tone.
- Listener data driving content decisions.
The trivia segments? Scripted. Reviewed. Voiced. Mastered. All with the care of someone who knows the value of thoughtful communication.
Building a Community That Feels Like Family
What makes Smooth Radio Philippines special is how it brings people together—Filipinos abroad, students studying late, parents on a break, even indie artists hoping to be heard.
Rino’s vision moving forward?
- Spotlighting local talent, especially from underserved areas like Mindanao and the Visayas.
- Launching “Wellness Weekends” with extended lifestyle and health content.
- Introducing bilingual and dialect-based shows to honor diversity and expand reach.
- Creating a “Listener Lab,” where the community can pitch show ideas, co-host, and suggest trivia topics.
“It’s not just about broadcasting,” Rino says. “It’s about co-creating something meaningful with the people who tune in.”
Backed by a Workplace That Gets It
One thing Rino doesn’t take for granted? The support.
“At SuperStaff, I never had to hide what I’m passionate about. In fact, people ask me how the station’s doing. They cheer me on.”
He credits his ability to juggle both worlds to a culture that values balance, celebrates individuality, and gives employees the freedom to grow in every direction—not just up a ladder.
“When you’re supported as a whole person, not just as a job title, you do better in every part of your life.”
Final Track: It’s Not Just a Side Hustle. It’s a Movement.
Rino may be one guy with a mic and a mission—but what he’s building is something much bigger. Smooth Radio Philippines is living proof that you can blend passion, purpose, and profession.
That soulful track you heard late last night? That trivia tip that made you smile? That was someone behind the scenes—who just finished a shift helping patients—choosing to spend his free time making the world feel a little warmer.
Want to work somewhere that supports your big ideas and side passions?
SuperStaff is that place.
Check out opportunities at superstaff.com/careers.
And if you’re looking for a new favorite station? Tune in to Smooth Radio Philippines. The vibes are always right.
