The e-commerce landscape has been steadily rising throughout the years, shifting the demand from traditional brick-and-mortar stores. According to Statista, the average number of monthly visits to e-commerce websites worldwide has increased to 21.96 billion. With the COVID-19 pandemic creating a need for global quarantine measures, the demand for e-business has only accelerated.
In the United States, e-commerce in total retail has spiked to 16.1% between the first and second quarter of 2020. The jump was significant compared to 9.6% from 2018 of the same quarter. Similar developments have been observed in other countries around the globe, from the United Kingdom to China.
For companies to keep up with this growing demand, e-commerce outsourcing plays a significant role. In this article, you can learn quick and helpful strategies, grounded by up-to-date data and statistics, on growing your business with help from e-commerce outsourcing service providers.
What E-Commerce Outsourcing Can Do for Your Online Brand
The market size of the global outsourcing industry amounted to 92.5 billion U.S. dollars in 2019. Market observers expect the sector to continue growing through 2021 and beyond because more enterprises worldwide are experiencing the cost-efficient solutions that business process outsourcing provides.
E-commerce outsourcing, in particular, is one of the services that companies are maximizing to their advantage. To improve the efficiency of your e-business operations while saving on costs, you can outsource the following:
- Website Development and Maintenance – This team specializes in creating custom websites that customers can easily navigate and make transactions with. Through this e-commerce outsourcing service, your business can develop and maintain a high-quality site, apply quick bug fixes, and implement new features with ease.
- Content Creation and SEO – All online businesses need quality content to catch the attention of their target audience, whether through social media posts, advertisements, or website copy. When you opt for e-commerce outsourcing, a skilled content team can help you with search engine optimization (SEO), allowing customers to find your products online without hassle.
- Graphic Design – The design of an e-commerce website plays an essential role in attracting and retaining customers. With the aid of talented graphic designers, your business can have a professional-looking and visually appealing website that will make visitors feel compelled to shop.
- Customer Service – As the demand for e-business continues to grow, the need for dedicated remote customer service increases. Through e-commerce outsourcing, you can have access to reliable voice, chat, email, and omnichannel support that will help improve the overall customer experience of your brand.
7 E-Commerce Outsourcing Tips for Every B2Bs
#1: Create Detailed and Accurate Product Pages
One way to increase the profits of your e-business is by making sure that your website includes detailed information about what you offer. A research study presented by Forbes found that 82% of people with smartphones do online research before purchasing products. This figure shows that businesses must catch lurkers’ attention by answering their most frequently asked questions to convert them into becoming buyers.
By opting for e-commerce outsourcing, you can have access to content writers that can help you create informative and engaging product information pages. They can help you instill trust within your customer base by creating descriptions and specifications accompanied by high-quality product images that highlight the benefits and advantages of your brand.
#2: Improve the Search Engine Ranking of Your E-Commerce Website
The rise of search engines has changed consumer behavior considerably, making it necessary for businesses to have an SEO-friendly e-commerce website to stay competitive. Research has shown that more than two-thirds (67.60%) of all clicks go to the first five organic results on the first page of a user’s search. This number means that having a high search engine ranking is vital for customers to find your website.
A different study analyzed survey data from 2,300 American consumers, finding that nearly half (48%) use smartphones to shop. They typically search for:
- Discounts or coupons (46.8%)
- Product information (43.3%)
- Price comparisons (33.6%)
- Product reviews (31.1%)
Your e-commerce outsourcing team can find ways to continually improve the rank of your website so that your target consumers can easily find you. They can use relevant keywords when creating product pages or make Google ads that promote great deals and prices for your brand.
#3: Harnessing the Power of Word of Mouth to Increase Profits
Having a well-designed e-commerce website with high-quality content is not the only way to improve your brand’s online presence. When it comes to making purchases, 81% of consumers say that they value the opinions of family, friends, and other trusted people over businesses’ advertisements or press releases. This is another area where brands can make improvements: harnessing the power of word of mouth to increase sales.
How can this be done? According to HubSpot’s research, 82% of respondents say that they value an “immediate response” from a company when purchasing products. When consumers do not get a quick response or do not like a brand’s online customer service, they do not hesitate to tell others. Nearly half of the respondents (49%) said they’ve shared their experience with a company, whether good or bad, on social media.
Given this information, businesses must invest in their customer support service. Working with a reliable e-commerce outsourcing team can allow you to focus on your business operations while knowing that skilled agents are working round-the-clock to handle your customers’ needs.
#4: Provide a Stellar Customer Experience From Start to Finish
In the current e-business landscape, buyers look for a stellar customer experience from their chosen online stores. Speedy, convenient processes and helpful, friendly customer support are expected of any brand that provides e-commerce services.
A survey conducted by Microsoft, which polled 5,088 individuals worldwide, found that 90% of respondents value good customer service, citing it as essential for them when choosing and staying loyal to a brand. Nearly two-thirds (58%) of the consumers said that poor customer service would make them cut their relationship with a business.
Partnering with an e-commerce outsourcing company can be the most practical solution for improving your overall customer experience. BPO companies offer IT and customer service support for e-commerce, utilizing top-of-the-line technologies for speed and efficiency while still providing the human touch that customers crave.
#5: Create a Seamless Omnichannel Experience
Having omnichannel capabilities is said to be the future of e-business. To reach as many potential customers as possible, brands must use all platforms available to them, including websites, email lists, and different social media channels. On average, 52% of online stores utilize omnichannel strategies.
However, using multiple e-commerce platforms is not the only goal; you must also create a seamless experience across all channels. This strategy can help optimize communications with customers, no matter where or how they come across your e-business. A dedicated e-commerce outsourcing team can help you organize and integrate your different channels, crafting a personalized and coherent experience for your target users.
#6: Optimize Your E-Commerce Website for Mobile Devices
A website that looks good on a computer or laptop isn’t enough. To succeed in e-business, brands must also make sure that their sites are optimized for smartphones and tablets.
According to Business Insider, 45% of e-commerce sales in the U.S. are done through mobile devices. Thanks to a host of technological advancements, this figure is expected to continue rising through 2021 and beyond.
Keep up with this market trend by opting for e-commerce outsourcing. A web development and design team can help you create and maintain a mobile-friendly e-commerce website that can attract your target base.
#7: Find Ways to Add Value and Provide Convenience to Buyers
Businesses must prioritize processes that make it easy for users to buy products to encourage more customers to browse through e-commerce websites. Based on research by Oberlo, here are the top reasons why people shop online:
- 53% shop online for the free delivery of their purchased products
- 41% utilize coupons and discounts
- 33% prioritize easy returns policies
- 30% like the quick and easy online checkout process
- 28% like the next-day delivery function
The key takeaway from this data is that consumers like making online purchases because of its convenience. Providing good deals that add value to customers, such as discounts and free shipping, can also be an effective way to increase online sales. If you need help streamlining and improving the efficiency of your e-business, trust an experienced e-commerce outsourcing team to help you.
Partner With a Reliable Company That Offers E-Commerce Outsourcing Services
The year 2021 can be the period your online store begins its growth journey. Having the right information and formulating strategies based on proven data and statistics is only the first step in improving your e-business. You must take action to succeed, and reaching out to an expert team of e-commerce outsourcing service providers can get you started.
SuperStaff offers various e-commerce outsourcing solutions for the modern-day entrepreneur, including web development, digital marketing, and customer support. Trust us with your e-business for a seamless process that will lower your overhead costs and maximize your profits!