Here Are 5 of Forbes’ Top Startups in the US! Tricks of the Trade From America’s Top Unicorns

Published: March 15, 2024
5 diverse executives smile. Image caption reads: Here Are 5 of Forbes’ Top Startups in the US! Tricks of the Trade From America's Top Unicorns

It’s a dog-eat-dog world for startups. Competition is fierce, resources are limited, and success can seem elusive—but it is not impossible.

Let’s take a page from the playbook of five successful business startups and dive into some startup business ideas that you can apply to your ventures. Whether it’s fostering community, disrupting industries, prioritizing client experience, or building a purpose-driven brand, these lessons can help pave the way for startup success in today’s competitive landscape.

Unveiling Excellence: Forbes’ Top 5 U.S. Startups Redefining Workplace Culture

Success isn’t measured solely by revenue or market share — it’s also about fostering a workplace culture where employees thrive, innovate, and feel valued. 

As we dive into Forbes’ Top 5 U.S. Startups, we will explore how these trailblazing companies redefine what it means to be an employer in today’s competitive landscape. From innovative business models to inclusive work environments, these high-flying unicorns are reshaping industries and setting new standards for employer excellence.

An image shows logos of 5 top startups from Forbes' List of Top Startup Employers

Our Next Energy (ONE)

Our Next Energy (ONE), a Michigan-based energy firm established in 2020, has risen to the top spot this year. Its durable, safe, and sustainable solutions are revolutionizing the energy storage landscape.

ONE is spearheading the development of energy storage technologies that promise to dramatically expand access to sustainable power for vehicles, renewable energy sources, and the grid. They’re not just dreaming about a cleaner future but making it a reality.

ONE’s mission is clear and ambitious.

  1. Doubling Range: By pushing the boundaries of technology, they’re on a mission to double the range of electric vehicles, making them the primary choice for consumers everywhere.
  2. Prioritizing Safety: Safety is non-negotiable. ONE is dedicated to reducing the risk of thermal runaway through innovative chemistry and pack design, ensuring peace of mind for drivers and manufacturers alike.
  3. Sustainability: ONE embraces sustainability and is committed to utilizing more sustainable and abundant materials, building a robust U.S. supply chain that supports a greener future.

Despite being a young company, ONE has made significant strides toward its goals. Its culture is characterized by humility and open-mindedness. They welcome ideas from all levels of the organization, fostering a collaborative environment where innovation flourishes.

As Dan Pierce, ONE’s vice president of communications, aptly says, “We’re starting to see the fruits of our labor.” With its innovative spirit and unwavering determination, ONE is not just shaping the future of energy storage — it’s blazing a trail toward a cleaner, more sustainable world.

What Startups Can Take Away From ONE:

Startups can mirror ONE’s approach by integrating sustainability into their business models. Evaluating the environmental impact of their products, services, and operations can minimize harm and help them seize opportunities to innovate and differentiate themselves in the market.


Next on the list is Coalition, the pioneering force behind Active Insurance — the world’s first of its kind — crafted to detect potential digital risks before they materialize. 

The company collaborates with renowned global insurers to offer comprehensive cyber capacity, operating across the United States, the United Kingdom, Australia, and Canada. Its Active Risk Platform delivers cybersecurity solutions, enabling businesses worldwide to fortify their defenses against cyber attacks.

At its core, Coalition is on a mission to safeguard the vulnerable. In today’s digital age, organizations of all stripes reap the rewards of technological advancements yet concurrently face the ever-looming specter of digital risks. It’s a daunting reality, but one that Coalition confronts head-on, day in and day out.

As the leading startup in cyber insurance, with an impressive 85,000 customers, Coalition is a stalwart defender against cyberattacks, email scams, privacy breaches, and other threats. Through strategic partnerships with traditional carriers and reinsurers, it underwrites insurance policies, assuming approximately 10% of the financial risk. 

What Startups Can Take Away From Coalition:

Like Coalition, startups can recognize the value of consumer trust and prioritize security, differentiating themselves in the market, reducing the risk of data breaches, and ensuring compliance with regulations. 

Electric Hydrogen

In the quest for sustainable energy solutions, Electric Hydrogen (EH2) pioneers producing green hydrogen at an unprecedented scale and affordability. It is a revolutionary force in electrolyzer technology, founded on driving down costs and accelerating the transition to a carbon-neutral future. Through its innovative approach and unwavering commitment to sustainability, the company is reshaping the landscape of critical industries and advancing global climate objectives.

EH2’s mission is to manufacture, deliver, and commission the world’s most potent electrolyzers, capable of producing green hydrogen at the lowest cost imaginable. With a comprehensive solution encompassing all system components—from power conversion to gas processing, water treatment, and thermal management—EH2 empowers critical industries to harness green hydrogen’s potential as a viable alternative to fossil fuels.

Electric Hydrogen’s journey began with a visionary founder, David Eaglesham, whose experience working with Breakthrough Energy Ventures ignited an earnest desire to drive meaningful change in the energy sector. Recognizing the limitations of incumbent electrolyzer manufacturers in meeting the cost and scale requirements necessary for industrial decarbonization, Eaglesham assembled a formidable team of industry veterans to redefine the electrolyzer landscape.

What Startups Can Take Away From Electric Hydrogen:

Electric Hydrogen identified a crucial gap in the market — affordable and scalable electrolyzer manufacturing. Startups can learn from this by carefully analyzing industry needs and identifying areas where innovation can significantly impact.

Intersect Power

Intersect Power is a beacon of innovation and sustainability in the clean energy landscape. It spearheads transformative projects that pave the way for a low-carbon future. Since its inception in 2016, the company has emerged as a critical player in the global energy markets, developing some of the most extensive clean energy resources and providing low-carbon solutions to customers across North America and beyond.

At its core, Intersect Power is driven by a commitment to scalability and transformation. With a portfolio boasting 2.2 GW of solar PV and 1.4 GWh of co-located storage, the company is at the forefront of grid-tied renewables and exploring opportunities in large-scale clean energy assets such as green hydrogen. 

What sets Intersect Power apart is its unwavering dedication to innovation and sustainability. As a fully flexible team with employees dispersed across the U.S. and Canada, this unicorn embraces remote work while recognizing the value of in-person connection. Through regular Team Weeks, employees collaborate, engage in deeper conversations, and foster a sense of community.

What Startups Can Take Away From Intersect Power:

Intersect Power’s flexible work culture, which embraces remote work while recognizing the value of in-person connection, highlights the importance of adaptability and flexibility in today’s workforce. Startups can take a cue from this approach by fostering a culture that allows employees to work from home while facilitating in-person collaboration and team-building activities.

Devoted Health

Rounding up the list is Devoted Health. It stands at the forefront of revolutionizing senior healthcare, driven by a profound commitment to improving the health and well-being of older Americans. Founded on the principle of treating clients like family, this health company is dedicated to providing personalized, attentive care and navigating the complexities of the healthcare system with empathy and expertise.

At the heart of Devoted Health’s mission is a deep-seated belief in the power of human connection. Through personal guides and world-class technology, the company ensures that each client receives the support and assistance they need to achieve optimal health outcomes. Whether coordinating the delivery of a scooter or advocating for a member’s needs, it goes above and beyond to make a meaningful difference in its members’ lives.

One of Devoted Health’s defining features is its unwavering focus on people. Its emphasis on quality over quantity is evident in its partnerships with trusted doctors, hospitals, pharmacies, and other providers. By prioritizing excellence in care delivery, the company ensures its members receive the proper care at the right time without unnecessary barriers or complications.

What Startups Can Take Away From Devoted Health:

Devoted Health’s commitment to treating each client like family underscores the importance of prioritizing customer-centricity. Startups can follow this approach by emphasizing understanding and addressing the needs and preferences of their target audience, delivering personalized solutions, and building lasting relationships with customers.

Here’s Forbes’ full list of AMERICA’S BEST STARTUP EMPLOYERS.

The Smart Choice: Why Startups Should Outsource

Startup owners meet inside a conference room.

Whether you’re a thriving enterprise picking up momentum or just someone with killer online business ideas brewing in their head, outsourcing is the answer. 

Startup Funding

We all know it can be challenging to raise enough cash to launch your business. But outsourcing specific tasks can help you stretch your funding further. Instead of shelling out big bucks for in-house talent, consider investing in providers that specialize in digital marketing. They can help you reach your target audience without breaking the bank.

With outsourced support, angel investors, the fairy godmothers of startup funding, will swoop in with bags of cash and sprinkle it on promising ventures. Outsourcing your marketing strategies to experts who can catch an investor’s eye will increase your chances of funneling in more funding.


When building a customer base, outsourcing tasks like social media marketing can help you reel in niche demographics like pet owners, personal trainers, and event planners who are itching to spend their hard-earned cash on your products or services.

So, outsourcing your social media marketing is like casting a wide net and reeling in those specific groups who are just waiting to become your loyal customers, making your mark in the digital world, and connecting with the people who are ready to buy what you’re selling.

Cost Reduction

Outsourcing can be a game-changer if you’re considering starting a small business, such as a cleaning service or professional organizer gig. Instead of worrying about overhead and other startup costs, you can focus on drumming up business while leaving the rest of the workload to the pros.

Streamlining and Optimization

Outsourcing can also help you tap into high-demand markets without breaking a sweat. For example, you might want to start a small business as a personal trainer. Outsourcing back-office tasks allows you to spend more time doing what you love—turning big ideas into reality.

You’re out there networking, bringing in clients, and making your mark in the industry, all while your outsourced team ensures everything runs smoothly behind the scenes. You have all your bases covered — minus all the stress and hassle of managing an unnecessarily big squad.

Data-Driven Operations

Embracing data-driven operations is vital in plotting out your business plan and strategies. 

Outsourcing tasks like market research and financial forecasting can give you a leg up on the competition and set you on the path to success. It’s all about leveraging the power of information to make intelligent decisions and carve out your slice of the market.

Take the plunge, and watch your startup soar to new heights!

Boost Your Startup Game: Tasks You Can Outsource

If you want to level up your business without burning out, you’re in the right place. We’re diving into the groundbreaking strategy that savvy entrepreneurs swear by: outsourcing. Let’s explore how it can supercharge your journey as a startup or small business owner.

  • Digital Marketing: Outsourcing your digital marketing can help you reach your target audience without breaking the bank. This includes social media management, content creation, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing. 
  • Programming and Development: If you’re not a tech whiz, outsourcing your website programming and development can save you time and ensure a professional-looking site that reels in customers.
  • Accounting and Bookkeeping: Keeping track of finances is crucial for any startup. Unfortunately, it can be resource-draining. Outsourcing accounting and bookkeeping tasks can help you maintain accurate financial records and comply with regulations.
  • Customer Service: Providing excellent customer support is essential for building a loyal customer base. Outsourcing customer support tasks like email or chat support can ensure that your customers receive timely assistance without overburdening your team.
  • Back Office: Administrative tasks like data entry, scheduling, and document management can eat up valuable time. Outsourcing these tasks to virtual assistants or administrative service providers can free up your time to focus on growing your business.
  • Product Manufacturing or Fulfillment: If your startup involves physical products, consider outsourcing manufacturing or fulfillment to service providers. This can help you scale your operations up and down without investing in costly infrastructure.
  • Content Moderation: Whether it’s blog posts, videos, or graphic design, outsourcing content writing, and content moderation can ensure a steady stream of high-quality content for your marketing efforts.
  • Legal Process Outsourcing: Consulting with lawyers for tasks like drafting contracts, reviewing agreements, and handling intellectual property matters can help protect your startup from legal issues down the road.

Unlocking the LatAm Nearshoring Potential: Why You Should Outsource in Medellin

This vibrant South American country is not just famous for its coffee and salsa dancing. Colombia boasts a rapidly growing tech scene and a pool of highly skilled professionals eager to dive into exciting new ventures. Colombia’s talent pool is rich with possibilities, from software development to digital marketing and everything in between.

SuperStaff's employees from Colombia are having fun with each other. Image caption says: Why You Should Nearshore in Medellin, Colombia.

Cost-Effective Talent

One of the biggest perks of nearshoring to Colombia is cost-effectiveness. The country offers more competitive rates without compromising quality than hiring locally or outsourcing to more expensive regions. Colombian nearshoring can stretch your dollars further if you’re a bootstrapped startup or just someone looking to optimize your budget.

Cultural Compatibility

Beyond the cost savings, Colombia offers a cultural compatibility that’s hard to beat. With its entrepreneurial spirit and vibrant startup ecosystem, the country seamlessly complements startups’ hustle and innovation mindset. Plus, the country’s time zone proximity to North America makes collaboration and communication a breeze.

The Medellín Advantage

What sets Medellín apart as a tech hub? Its strategic location in the heart of South America provides easy access to North and South American markets. Add to that a favorable business environment, government incentives for entrepreneurship, and a supportive ecosystem of incubators, accelerators, and co-working spaces, and you have a recipe for startup success.

Infrastructure for Growth

In recent years, Medellín has made significant investments in infrastructure to support its growing tech ecosystem. From high-speed internet and state-of-the-art co-working spaces to modern transportation and a thriving startup scene, the city provides all the tools and resources startups need to thrive.

SuperStaff: The Strategic Solution for Successful Startups

SuperStaff, a leading BPO firm in Medellin, Colombia, is your ultimate partner in outsourcing for startups. We specialize in the unique needs of burgeoning businesses and offer unparalleled expertise and a proven track record of success.

Our team of dedicated professionals is equipped to handle everything from customer support to digital marketing with precision and efficiency. But what truly sets us apart is our commitment to partnership – we don’t just work for you; we work with you to understand your business inside and out, providing personalized support and guidance every step of the way. 

If you’re ready to take your startup to new heights, trust SuperStaff to help you achieve your goals and realize your vision.


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